16Fold · Internal Planning Document

Jeeves Launch Plan
Revised — Robert's 10-Point Corrections Applied

📅 May 13, 2026 ✍️ Hermes (Orchestrator) 🔒 Confidential — Not for Distribution v2.0 — Supersedes all prior drafts

Executive Summary — What Changed

Robert provided 10 mandatory corrections to the prior Jeeves launch plan. This document supersedes all earlier drafts. Every correction has been incorporated. Nothing from the prior plan that contradicts Robert's directives is carried forward.

Core direction confirmed: Robert uses Jeeves daily. Jeeves passes to Hermes internally. Clients get Jeeves. Robert's infrastructure (Mac Studio + n8n + Supabase) remains the control plane — clients never touch it.

New

Scout + On-Demand Research

Clients can paste any URL/topic at any time for instant Scout research — not just pre-configured feeds.

Fixed

OAuth Lives on Robert's Infra

All OAuth (Gmail, Calendar, etc.) stays on Mac Studio / n8n / Supabase. Robert controls on/off per client.

Added

Client Manual Required

Full user guide covering usage, customization, prompting, and skills. Built before beta launch.

Fixed

Token Cost Architecture

Clients own their Anthropic API accounts. Usage flows through Robert's system for shutoff control. Robert's $100/day is protected.

Fixed

Jeeves → Hermes Flow

Robert uses Jeeves daily (confirmed). Jeeves passes internally to Hermes. This is the locked architecture.

Added

Upgrade Packages

Itemized tiers with specific agents, pipelines, and skills at each level. Clear à la carte add-ons.

Fixed

Skills Pack Delivery Logic

Signup gives eligibility. The pack arrives at beta install — not at registration. Sequence corrected.

Added

Brand Asset Intake Process

Structured intake: company info, brand assets, logos, images, processes, systems — collected before beta install.

Added

Brand Kit as Add-On

Claude-designed brand identity + kit now an explicit deliverable and premium add-on offering.

Fixed

Payment Tiers Clarified

Demo → 30-day trial → auto-bill or cancel. Beta → 90 days + personal call → plan. Both require CC at registration.


Revised Architecture

Jeeves → Hermes Flow (Confirmed)

Robert uses Jeeves as his daily interface. Jeeves is the client-facing product. Under the hood, Jeeves routes to Hermes (the orchestration layer), which routes to the 13 specialized agents. Clients never interact with Hermes or agents directly — they talk to Jeeves.

👤 Robert / Client

Talks to Jeeves via Telegram or web interface

🤵 Jeeves

Client-facing AI butler. Interprets, routes, responds

🪐 Hermes

Internal orchestrator. Plans, routes, synthesizes

🤖 Agent Team

Porter, Ogilvy, Scout, Patel… 13 specialists in n8n

⚡ Hermes runs 24/7 on Mac Studio (M4 Pro, 48GB RAM). All orchestration happens on Robert's infrastructure. Clients never see this layer.

OAuth & Integration Control Architecture

Non-negotiable: ALL OAuth connections (Gmail, Google Calendar, Meta, LinkedIn, etc.) are established and maintained exclusively on Robert's infrastructure — Mac Studio, n8n, Supabase. Clients provide credentials once during onboarding. Robert's team connects them. Robert can revoke access for any client in seconds.

Integration Where OAuth Lives Who Controls It Client Can Access?
Gmail n8n credential store (Mac Studio) Robert only Outputs via Jeeves only
Google Calendar n8n credential store Robert only Read/create via Jeeves
Meta (Facebook/Instagram) n8n credential store Robert only Post via Jeeves approval flow
LinkedIn n8n credential store Robert only Post via Jeeves approval flow
Anthropic API Client's own Anthropic account Client billing, Robert routing API key stored in Robert's vault
Supabase (client data) Supabase (row-level security) Robert only Via Jeeves outputs only

Shutoff protocol: To disable a client — n8n credential store → deactivate client workflows → revoke Jeeves access token. Full shutoff in under 60 seconds. No client action required or possible.

Token Cost Architecture — Robert's $100/Day is Protected

Robert currently spends ~$100/day with Anthropic after optimization. Client usage cannot increase this number. The solution: clients bring their own Anthropic API accounts. Robert's system acts as the router and control plane — but all tokens consumed by a client's Jeeves session are billed to that client's account.

Cost Category Who Pays How It Works Robert's Exposure
Claude API tokens (client sessions) Client Client's Anthropic API key used per session via n8n routing $0
Claude API tokens (Robert / Hermes ops) Robert Existing Anthropic account — already optimized ~$100/day (unchanged)
n8n workflow execution Robert Shared infra — per-client workflows are lightweight Minimal per client
Supabase storage Robert Row-level security per client tenant ~$5–15/mo per client
Cloudflare Pages / R2 Robert Client content dashboards + delivery ~$5–20/mo per client
Scheduling tools (Postiz etc.) Robert Shared infra allocation ~$10–20/mo per client

Client Token Onboarding Flow

1

Client creates Anthropic account

Client signs up at console.anthropic.com. Adds billing card. Robert provides step-by-step instructions in the client manual.

2

Client provides API key to Robert

Via secure intake form (not email). Robert's team stores key in Supabase vault — encrypted, per-client row.

3

Robert's n8n routes client sessions to client key

All Jeeves sessions initiated by a client use that client's API key. Robert's key is never touched for client work.

4

Robert monitors usage dashboard

Anthropic console shows per-key usage. If a client's usage pattern is anomalous, Robert sees it and can intervene. Clients get monthly usage summary in their report.

5

Shutoff = remove API key from vault

If a client doesn't pay or is terminated, remove their API key from the vault. Their Jeeves access goes dead immediately. Their Anthropic account (and any remaining credits) remain theirs.

Scout + On-Demand Research

Scout is configured with client-specific research feeds (competitors, industry, keywords) that run on schedule. But clients also get on-demand research capability — at any time, they can paste any URL, article, company name, or topic directly into Jeeves and receive Scout's analysis within minutes.

How it works: Client types "Research this for me: [URL or topic]" into Jeeves. Jeeves recognizes the research intent, passes to Hermes, Hermes routes to Scout, Scout processes and returns a structured brief. Client gets it back in Jeeves within 2–5 minutes. No forms, no friction.


Package Tiers & Pricing

Three core tiers. Each tier specifies exactly which agents, pipelines, and skills are included. No ambiguity about what you're buying.

Starter
$1,500 /mo
Content Engine — Produce & Approve
  • Jeeves AI butler (Telegram + web)
  • Agents: Ogilvy (Copy), Vee (Social), Schwartz (Email), Patel (SEO), Hemingway (QA)
  • Monthly content calendar — all 4 platforms
  • 1 email campaign draft/mo
  • 1 SEO blog/mo
  • Branded static creative assets
  • Scout research: 10 on-demand/mo + weekly industry brief
  • Client reviews & approves — posts themselves
  • 2 revision rounds/mo
  • Content dashboard access (Cloudflare Pages)
  • Scheduling / auto-posting
  • Human QA pass
  • Ads management
Setup fee: $1,500 (brand intake + system config)
Full Machine
$5,000+ /mo
Full Execution — Custom Scoped
  • Everything in Pro
  • Full agent team: All 13 specialists active
  • Ads management (Meta + Google)
  • SEO implementation (not just content)
  • Monthly strategy session with Robert
  • Quarterly brand refresh
  • Custom agent workflows built for your business
  • Full content dashboard + dedicated RC team contact
  • AI Chief of Staff add-on available
  • Context-aware reminders (Hermes-level access)
  • Porter (Strategy) — monthly strategic brief
  • Drucker (Ops) pipeline automation
  • Multi-location / multi-brand available
Setup fee: $3,500–$5,000 (full consultation + custom build)

À La Carte Add-Ons

Available to any tier. Stacked on top of base retainer. Billed monthly unless noted.

Additional Brand

+$1,000/mo

Second brand/product line within same account

Additional Location

+$750/mo

Separate location content & reporting

Video Editing

+$1,000/mo

Client provides footage; team edits + captions

Paid Ad Creative

+$750/mo

Static + motion creative for paid campaigns

Blog / Long-Form

+$400/post

SEO-optimized, pillar articles (1,200–2,000 words)

Reputation Monitoring

+$500/mo

Review tracking + AI-drafted responses

Performance Reporting

+$400/mo

Monthly analytics deep-dive + recommendations

US-Based VA

+$1,500–$2,500/mo

Dedicated trained human (NDA required)

Claude Brand Kit ✨

$2,500 one-time

AI-designed brand identity: logo, colors, type, usage guide

AI Chief of Staff

+$500/mo

Context-aware reminders, calendar integration, Hermes-level ops

Custom Agent Build

$350/hr

Bespoke workflow or agent built for your business process

Scout Unlimited

+$300/mo

Unlimited on-demand research for Starter tier clients

Claude Brand Kit — Add-On Detail

Robert's Question Answered — Yes, make it an add-on. Claude-designed brand identity is a legitimate premium deliverable. Not every client needs it, but clients without strong brand assets (or those who want a refresh) have a clear upgrade path. This also directly feeds the asset intake process — if a client doesn't have a logo, they can buy one before beta install.


Client Onboarding Process

Every client goes through a structured intake process before beta install. Nothing gets built until assets are collected. No exceptions — building without brand assets produces wrong outputs, which creates rework and damages trust.

Gate rule: Beta install does not begin until Phase 2 (Asset Collection) is 100% complete. Jeeves cannot be properly configured without brand assets. If a client is missing assets, they must either provide them or purchase the Claude Brand Kit add-on.

Phase 1 — Welcome & Orientation (Day 1–2)

1

Welcome email sent

Includes: what to expect, timeline, what you'll need to provide, Anthropic account setup instructions.

2

Client creates Anthropic account

Step-by-step guide included. Client adds billing card and creates API key. Returns key via secure intake form.

3

Kick-off call scheduled (30 min)

Robert or Matt walks through the process, answers questions, previews what Jeeves will do for them.

Phase 2 — Brand Asset Collection (Day 3–7)

This is the mandatory gate. The structured intake form collects everything Jeeves needs to be configured for this client's brand.

🏢 Company Information

Legal business name
DBA / brand name
Industry / vertical
Years in business
Business description (what you do, who you serve, why you're different — 2–3 sentences)
Target customer profile (age, role, problems, location)
Geographic focus
Competitors (top 3)

🎨 Brand Assets

Primary logo (SVG or PNG, 300dpi+)
Secondary logo / mark (if exists)
Brand colors (HEX codes or Pantone)
Typography / fonts (if defined)
Brand voice description (3 adjectives that describe your tone)
Phrases / words you NEVER want used
3–5 examples of content you love (from anyone — competitors, aspirational brands, etc.)

🖼️ Image Library

Team photos (headshots + candid — minimum 10)
Product / service photos (minimum 10)
Location / office photos
Event / community photos
Google Drive or Dropbox link — Robert's team will pull directly

⚙️ Business Processes & Systems

CRM used (HubSpot, Salesforce, etc.)
Email platform (Mailchimp, Klaviyo, etc.)
Social accounts (handle + admin access granted?)
Ad accounts (Meta Business Manager, Google Ads)
Key offers / products / services with pricing (for ad and content targeting)
Seasonal priorities, upcoming promotions, events in next 90 days
Any content you've done before that worked (share examples)

🔐 Credentials & Access

Anthropic API key (via secure form)
Google account (for Calendar + Gmail OAuth)
Meta Business account access granted
LinkedIn admin access granted

Delivery method: Intake form hosted on Cloudflare Pages. File uploads go to R2 (not email). All credentials submitted via encrypted form — never in email or chat. Robert's team gets a notification when form is complete and reviews within 24 hours.

Phase 3 — Beta Install (Day 8–14)

1

Robert's team configures client environment

Supabase tenant created. CLAUDEVAULT client folder initialized. Brand assets loaded. Voice/persona files built from intake data.

2

OAuth connections established

Robert's team connects Gmail, Calendar, social accounts via n8n. All credentials stored in n8n credential vault — never client-facing.

3

Client's API key loaded and tested

Client's Anthropic key is stored in Supabase vault. Test session run to confirm routing. Client's billing is now active.

4

Skills Pack delivered to client

Client receives Skills Pack at install (not at signup — eligibility was granted at signup). Includes pre-built skill files, prompt templates, and the full client manual.

5

Jeeves goes live — orientation session (60 min)

Live walkthrough: how to talk to Jeeves, how to request research, how to use skills, what to expect week 1.

Phase 4 — First 30 Days


Skills Pack Strategy

Corrected logic: The Skills Pack is NOT downloadable at signup. Signup grants eligibility to receive the pack. The pack is delivered at beta install alongside Jeeves configuration. Clients who register but haven't completed onboarding do not yet have the pack.

Step 1

Demo Signup

Client registers. CC captured. Trial begins. Skills Pack eligibility granted. Pack NOT delivered yet.

Step 2

Asset Collection

Brand intake form completed. Assets collected. API key provided. Pack still NOT delivered.

Step 3 — Pack Delivered Here

Beta Install

Robert's team completes configuration. Skills Pack delivered with Jeeves activation. Client receives manual + skills simultaneously.

Step 4

Ongoing Access

New skills added to the pack are delivered as updates. Pro+ clients get updates automatically.

What's in the Skills Pack

The Skills Pack is a curated set of pre-built skill files, prompt templates, and instruction guides that unlock specific Jeeves capabilities. Think of it as the operating manual plus the shortcut keys.

Skill What It Does Tier Access
Brand Voice Guide Pre-built voice rules for Jeeves based on client's brand intake All Tiers
Content Request Templates 10 fill-in prompts for common content requests (social, email, blog) All Tiers
Research Prompts 10 Scout research templates (competitor analysis, market research, trend reports) All Tiers
Monthly Calendar Brief How to brief Jeeves for next month's content calendar All Tiers
SEO Keyword Skill Request keyword research and content gap analysis from Patel Pro+
Ad Brief Skill Structured ad creative brief templates for Burnett agent Pro+
CRO Audit Request Trigger a landing page or funnel audit from Eisenberg agent Pro+
Strategy Brief Skill Request a Porter strategic brief for a campaign or launch Full Machine
Custom Skill Builder Instructions for creating your own Jeeves skills Pro+
Ops Automation Skill Trigger Drucker agent for business process automation requests Full Machine

How Clients Use Skills

Skills are activated by typing specific slash commands or natural language triggers into Jeeves. The client manual covers all of this. Example flows:


Payment & Billing Architecture

Core rule: Credit card captured at registration for both Demo and Beta tracks. No CC = no access. Robert has shutoff control at the payment layer AND the OAuth/API key layer — two independent kill switches.

🟢 Demo Track — 30-Day Trial
1
Client finds demo page. Clicks "Start Free Trial."
2
Credit card captured at registration. Card is not charged yet — stored for auto-billing.
3
Client gets 30-day trial: basic Jeeves, limited feature set, no Skills Pack yet.
4
Day 25: Automated reminder — "Your trial ends in 5 days. Choose your plan or cancel."
5
Day 30: Auto-bill fires at selected tier rate. If no plan selected → auto-enrolls in Starter ($1,500/mo) unless client explicitly cancels.
6
Cancel = immediate access termination. OAuth revoked. API key removed. 30-day data retention before deletion.
🔵 Beta Track — 90-Day Access
1
Beta tester invited personally by Robert. Receives unique registration link.
2
Credit card captured at registration. Card not charged during beta — stored for transition billing.
3
Beta tester gets 90 days: full feature access, Skills Pack at install, all agents active for their tier.
4
Day 75: Robert personally contacts beta tester. Discussion: what's working, what tier fits, what they'll pay.
5
Day 90: Plan selected via personal agreement. First charge fires. Ongoing billing begins.
6
No conversion = access ends. Card not charged. 30-day data retention. Robert requests testimonial regardless.

Billing Infrastructure

Shutoff Control Matrix

Scenario Action Time to Execute Client Data
Failed payment (3-day grace) Disable workflows + notify client via Jeeves Automated <1 min Retained 30 days
Client requests cancel Immediate billing stop + access revoke at period end <5 min (manual) Retained 30 days
Terms violation Immediate shutoff — all layers simultaneously <5 min (manual) Retained 30 days
Trial expiry — no conversion Automated access removal + data retention begins Automated at midnight Day 30/90 Retained 30 days
Robert discretion n8n → disable client workflows → revoke credentials <60 seconds Per Robert's decision

Client Documentation Plan

Beta clients need a manual. Not a FAQ page — a real manual that covers how to use everything, how to customize, how to prompt effectively, and how to use skills. This is delivered at beta install as part of the Skills Pack.

Format decision: Delivered as a static HTML site hosted on Cloudflare Pages (private, auth-gated per client). Mobile-friendly. Updated as features expand. Not a PDF — PDFs go stale.

📖

Chapter 1: Welcome to Jeeves

What Jeeves is, what it can do, how it connects to your business goals. Sets expectations clearly.

💬

Chapter 2: How to Talk to Jeeves

Prompting basics. How to ask for what you want. Common patterns that work. What doesn't work and why.

🔧

Chapter 3: Customizing Jeeves

How to update your brand voice. How to add new context. How to tell Jeeves about a new product, promotion, or season.

Chapter 4: Using Skills

Every skill explained with examples. Slash commands. Natural language triggers. What each skill delivers.

🔬

Chapter 5: Research on Demand

How to use Scout. Pasting URLs. Asking for competitor analysis. Getting industry briefs. Searching your research archive.

📅

Chapter 6: Content Calendar Workflow

How to brief Jeeves for next month. How to review drafts. How to request revisions. How to approve and publish.

📊

Chapter 7: Your Dashboard

Reading your content dashboard. Finding past content. Viewing performance snapshots. Downloading assets.

🆘

Chapter 8: Getting Help

How to contact Robert's team. Response times. Revision request process. Escalation path.

Effective Prompting — Quick Reference (Sample)

This section of the manual gives clients the language they need to get great results from Jeeves immediately:

What You Want How to Ask Jeeves
Research a competitor "Research [Company Name] — I want to understand their content strategy and what's working for them."
Generate a social post "Write a LinkedIn post about [topic]. Our audience is [audience]. Tone: [professional/casual/bold]. Include a CTA."
Get next month's calendar "Plan next month's content. We have [event/promotion] on [date]. Prioritize [platform]."
Write an email "Draft an email to [audience segment] about [topic]. Goal is to [action]. Subject line options: 3."
Research a URL "Research this for me: [paste URL]. I want to know: [specific questions]."
Ask for a revision "The tone is too formal. Make it more conversational. Keep the core message the same."
Add new context "We're launching [product] on [date] at [$price]. Add this to your context and factor it into future content."

Documentation Build Timeline

Who builds it: Hermes drafts all 8 chapters. Ogilvy reviews for clarity and voice. Hemingway does QA pass. Robert approves before first beta client receives it. Timeline: 1 week to draft, 1 week to review, live before first beta install.


Launch Sequence

Complete
Foundation — 16Fold Brand + Funnel Built
  • workspace-talk.pages.dev — pitch deck live
  • ai-agent-aq7.pages.dev — sales page live
  • system-viz-c6x.pages.dev — proof/demo page live
  • Workspace Sandusky talk delivered May 15
  • Hunter Castle + Dylan Mullins pilots active
Week 2–3
Intake + Onboarding — Asset Collection System
  • Build brand asset intake form (Cloudflare Pages + R2 uploads)
  • Build secure API key submission form (encrypted, not email)
  • Write welcome email sequence (Day 1, Day 3, Day 7 follow-up)
  • Build onboarding checklist per client (tracks completion gate)
  • Test intake → asset collection → install pipeline end-to-end
Week 3–4
Documentation — Client Manual Build
  • Hermes drafts all 8 chapters of client manual
  • Ogilvy review for clarity + voice alignment
  • Hemingway QA pass
  • Robert approval
  • Deploy as auth-gated Cloudflare Pages site (per-client subdomain)
Week 4–5
Skills Pack — Finalize + Package
  • Finalize all 10 skills (brand voice, content templates, research prompts, etc.)
  • Build tier-gated delivery (Starter gets base 4, Pro gets 7, Full Machine gets all 10)
  • Package Skills Pack with client manual into onboarding bundle
  • Test delivery trigger: install complete → pack delivered → client notified
Week 5–6
Beta Pilot — Hunter Castle + Dylan Mullins Full Install
  • Complete brand asset intake for both pilots
  • Full install: Supabase tenant, n8n workflows, OAuth connections, API key vault
  • Deliver Skills Pack + client manual at install
  • 60-min orientation session with each
  • Monitor week 1 closely — capture every friction point for manual updates
Week 7–8
Package Refinement — Based on Pilot Feedback
  • Collect feedback from Hunter + Dylan: what's confusing, what's missing, what's great
  • Update client manual based on real usage patterns
  • Adjust tier definitions if needed
  • Document Robert's configuration process as a Matt-executable checklist
Week 9–10
Demo Track Launch — First 5 Demo Clients
  • Demo registration page live (CC capture at signup)
  • Automated 30-day trial flow configured in Stripe + n8n
  • Source first 5 demo clients (Proforma referrals, GreenPath referrals, direct outreach)
  • Run all 5 through intake → install → orientation
  • Monitor conversion rate at Day 30
Week 11–12
Channel Partner Materials — Proforma + GreenPath Ready
  • One-pager built for Proforma: what they can sell, what RC delivers, revenue split defined
  • GreenPath referral agreement + pricing formalized
  • White-label option evaluated (pro: reach, con: brand dilution — decide before presenting)
  • First channel partner demo scheduled
Month 4+
Scale — Matt Executes, Robert Reviews
  • Matt-executable QA checklist live (Robert's standard, codified)
  • Matt handles: Day 1–7 intake review, content QA, routine check-in calls
  • Robert handles: strategy sessions, new client onboarding approval, pilot upgrades
  • Target: 20 clients by Month 6 without increasing Robert's daily hours

Critical Dependencies & Risk Flags

🔴 Bottleneck risk: Robert cannot configure every client personally at scale. Matt-executable onboarding checklist must be built and validated during the pilot phase (Weeks 5–8). If not done before Demo Track launch (Week 9), Robert becomes the bottleneck and quality degrades.

🟡 Architecture dependency: Token routing (client API key → n8n → Anthropic) must be tested thoroughly before any paying client goes live. A routing error could bill Robert's account instead of the client's — which is the exact scenario this architecture prevents.

🟢 Confirmed advantage: The emotional guardrail system (per Rachelle's guidance) is already documented in the Master Plan. Jeeves has hard limits on parasocial behavior built into the persona. This is a legal and ethical differentiator — make sure it's in the client terms of service.

Success Metrics at Each Phase

Phase Metric Target
Pilot (Beta) Client satisfaction at 30 days Both pilots: "would pay for this"
Pilot (Beta) Manual completion — gaps found <3 major gaps reported
Demo Track Launch Demo → paid conversion rate ≥60% by Week 12
Demo Track Launch Robert hours/week added <5 hrs/wk for 5 clients
Month 4 Active paying clients 10 clients minimum
Month 4 MRR from 16Fold $15,000+ (10 × avg $1,500)
Month 6 Active paying clients 20 clients
Month 6 MRR from 16Fold $40,000+ (mix of tiers)